UNITED NATIONS TELEVISION

DVD PACKAGING

The UN Multimedia Department was looking to design a folder for the 21st Century DVD and related PR materials. We suggested that a DVD included with other materials may simply appear to be additional info on CD rather than the focus of the mailing. We proposed a six panel digipak, opening to the DVD in the center panel, with only a minimal amount of text to direct the recipient to the main focus: the show itself. The imagery used is essentially a print translation of the show open graphics produced by Shine, with all but one of the photographic images swapped with alternates from the show. A 100% recycled material digipak was selected to reflect a key theme of the show: global warming & climate change.


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