From its inception Forth Position Design has focused on producing meaningful work that makes an impact and has relevant messages to communicate. Early on we thought of this as assisting those with something to say in “raising their voice,” and Design for Awareness was the term we chose to frame this process. Key to this process is our ability to access the particular perspectives / perceptions of the intended audience to allow the design to be more easily internalized. This attention to and respect for what is relevant to the people who will interact with the design, at every step of the design process, is quite different from the after the fact customizing and personalized tagging that we see so commonly today.

There are those who argue that the nature of the information being communicated should have no bearing on the quality or functionality of the design - that the true test of a good designer is to make the message relevant through the force of their design alone. Forth does not subscribe to this notion. We conceive of design as a holistic process both informed and empowered by the message. To this effect, every message may not necessitate or even be deserving of good design. A message that is respected by the designer will foster a sense of purpose during the design process and a sense of satisfaction at the completion of the project. We believe good design work to be a function of this sense of purpose / satisfaction.


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